Dos Equis is getting rid of their “Most Interesting Man in the World” ad campaign.
What!?! Dos Equis has been represented by the “Most Interesting Man In The World” campaign for over 10 years and it is now calling it quits. The brand is in need of a refresher, but wait, it is not over yet. Dos Equis is giving it one last run, airing a retirement party for the “Man” during the Super Bowl this Sunday.
They have also said they will give him a trip to Mars.
I guess we will have to tune in and see how his send off goes.
The Tracey Effect 